What’s in a Tagline

When you think about Dixie Electric and its identity, two things will likely come to your mind: where you pay your electric bill and who you call when your power is out. But we strive to be much more than your local utility provider; we want to make a difference in this place we call home.

For several years, we’ve adopted a tagline on our marketing platforms titled Membership Matters. The idea behind this campaign was not only to remind our members that they are indeed members and not just customers but also to instill the knowledge of how being a member of an electric cooperative matters in the lives and growth of our communities. As the holiday season is upon us and 2023 comes to an end, I thought I might recap a few ways your Dixie Electric membership mattered this year.

We had another active year supporting our local food pantries and several school programs that provide children with enough food to last them through the weekend who otherwise may not have access to it. Food insecurity remains a significant problem in many communities, and by providing resources and assistance to local food banks, we contribute to the welfare of our neighbors and help strengthen our community.

Our efforts in supporting our foster community are also dear to our employees. We are thankful for our foster families who provide children who have likely experienced difficult circumstances with love, support, and a chance at a brighter future. It’s been an honor to be a champion for our foster kids and parents within our communities, providing resources and encouragement in their time of need.

We’ve continued to impact the youth in our community through several different programs, including our Youth Leadership Program. We believe providing today’s youth with leadership skills is crucial because it equips them with the ability to take initiative, make positive decisions, and inspire others, empowering them to become responsible, confident, and capable individuals who can drive positive change in their communities and society.

Lastly, we continue to support our local economic development agencies in different initiatives to foster growth in our communities. A thriving local economy contributes to financial stability for our members and demonstrates a vested interest in the region’s growth and prosperity.

When DE Fastlink came to be, we felt the tagline Connection Matters paired well with Membership Matters. Connection, by definition, is a relationship in which a person, thing, or idea is linked or associated with something else. We are not only able to connect your home with fast and reliable high-speed internet, but we are also able to provide access to a multitude of possibilities by bridging the digital gap for our members. We’ve enabled our members to stay in touch with loved ones, access educational opportunities, provide support for small rural businesses, work remotely, and engage with the broader world.

This year, we’ve tackled challenges and celebrated victories, all while staying true to our mission of powering communities and empowering the lives of our members. I want to end by taking this opportunity to thank you for your membership and wish you and your family a Merry Christmas and Happy New Year. I pray this special time is filled with family and joy. I eagerly anticipate 2024 as we light the way forward, together.